For a time, it avoided the US market due to “ high costs and intense competition”.Īccording to Axel Dauchez, Deezer’s Chief Executive at the time, initially avoiding the US market resulted in easier licensing negotiations and allowed Deezer to quickly expand to more territories. The deal gave Orange subscribers free access to Deezer Premium, causing subscriptions to skyrocket to 100,000 subscriptions per month.įrom 2011 to 2013, Deezer launched in more countries across Europe, Africa, Asia, South America, and the Middle East. In July 2010, Deezer’s audience growth was fueled even further by a partnership with Orange S.A., a French telecom service. And in just one month, Deezer had gone from 773,000 to 7 million users in December 2009. It then debuted a new tiered subscription in November 2009, alongside the launch of new desktop and mobile apps. In the two years after its launch, Deezer locked down licensing deals with all the major record labels. As mentioned earlier, Deezer is a freemium music and podcast streaming service founded by French entrepreneurs Daniel Marhely and Jonathan Benassaya in 2007.
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